In a competitive environment where non-profits are seeking to maintain and grow their donor base, this strategy for the Greater Pittsburgh Community Food Bank sought to reach donors interested in positive outcomes and/or a return on their investment. Data was available to support the claim that a charitable donation to the Foodbank would make a real and measurable difference : where one dollar donated returned five dollars worth of food.

 

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Role: ECD/AD

Campaign elements: television, digital, online