"UTILITY IMPOSTER"

Humor is used to inform consumers about the problems associated with people pretending to be utility workers, and empower them to be wary and prepared to take action in the event they encounter such an individual.

 

Role: ECD/AD

Campaign elements: television, print, bill stuffers

© 2019 Maureen O'Brien Mashek

Maureen O'Brien Mashek, Creative Director/AD, Pittsburgh, PA, Advertising, Design