© 2019 Maureen O'Brien Mashek

Maureen O'Brien Mashek, Creative Director/AD, Pittsburgh, PA, Advertising, Design

"IS THERE A KILLER
IN YOUR FAMILY"

A blind, eight-week advertising campaign created to explore the use of mass media to motivate at-risk individuals to complete an online risk assessment for diabetes. The multichannel campaign was informed and inspired by insights from target audience research and behavioral economics.

Role: CD

Campaign elements: ttelevision, radio, print, outdoor, transit, digital, risk assessment test website