© 2019 Maureen O'Brien Mashek

Maureen O'Brien Mashek, Creative Director/AD, Pittsburgh, PA, Advertising, Design

"ONE OF LIFE'S PLEASURES"

The new brand positioning and related advertising campaign for Larrimor’s

was developed to build on shoppers’ expectations for high-quality clothing and service to include the feelings of youthfulness, power, intellect and status.

 

 

 

Role: CD/AD

Campaign elements: positioning, print, outdoor, direct mail