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An online and mobile physician directory, MYPERFECTDOC.COM, was developed to link people to health care professionals. The online experience featured: personal photos and information, physician videos, CVs, office locations, insurance information and appointment scheduling, creating an experience where patients could get to know doctors professionally and personally.



Role: ECD

Campaign elements: website and online profile materials, promotional sizzle reel, television, radio, print, outdoor, transit, digital

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