© 2019 Maureen O'Brien Mashek

Maureen O'Brien Mashek, Creative Director/AD, Pittsburgh, PA, Advertising, Design

"MY RANGE RESOURCES"

A campaign focusing on leaseholders, employers and members of the community expressing their personal experiences with the client, Range Resources. A creative strategy to increase brand engagement by posting documentary videos online was supported by a high-frequency media buy.

Role: CD/AD

Campaign elements: television, radio, print, outdoor, microsite, digital